SPAR China 100th Store in China with 1st SPAR Hypermarket in Beijing
SPAR China has announced the opening of a landmark store, with the debut of SPAR’s firststore in capital city Beijing – marking the 100th store to open in the country.
The Beijing store, a 4,800 sqm two-floor hypermarket located in the capital’s Chaoyang district, will further strengthen SPAR retailers’ position in China and provide them with an opportunity to grow even further.
Mr Tobias Wasmuht, Managing Director, SPAR China, said the opening of the SPARhypermarket in Beijing demonstrated SPAR's potential for even further expansion in China.
“Following the success of our existing stores in nine provinces across China, we are confident that the opening of the 1st SPAR store in the capital city Beijing marks the beginning of a new phase of rapid strong development for SPAR in China”. “Our SPAR Hypermarket and SPAR supermarket format are internationally tried and tested and we are certain that they will meet the needs of the country’s changing modern lifestyle and provide our SPAR partners in China the expertise and basis to grow and expand their business.
SPAR China opened its first store five years ago in Weihai, Shandong province and has since expanded to seven partners in nine different provinces. In January this year Beijing Huaguan became the latest SPAR partner in China. Huaguan established in 1995 operate over 50 stores in the Beijing region.
Ms Xiao Ying, general manger of Huaguan, the SPAR partner in Beijing said, “This new SPAR store is the future. SPAR is at the heart of the expansion plans of our group to develop in Beijing. Working together with SPAR International and SPAR China we shall open a further 3 stores in Beijing before the end of the year”.
“The innovative compact SPAR hypermarket in Beijing aims at providing solutions to the everyday needs of the hardworking, aspiring generation of young urban families so prevalent
in the economically developing cities of China. SPAR brings an emphasis on excellent value, great offers, fresh foods and fantastic quality in a modern shopping environment that is in keeping with the desired lifestyle of our customers.” said Mr Wasmuht.
Customer reaction on the opening day has been exceptional. Over 45,000 customers visited the SPAR store on the opening day and the feedback to the modern shopping environment combined with extensive fresh products, and low prices has been extremely positive from the
residents of the district. The result has seen a significantly higher average spend per customer that has surpassed expectations.
The ground floor of the Beijing store features an extensive fresh market area including a bakery, locally-sourced produce department, extensive chilled counters, and fresh meat and fish sections. The first floor of the store comprises non-food departments including a children’s area with a play zone, an extensive health and beauty section, a promotional value aisle and a specialist imported wine and food section. There are also restaurants, a food court and banking facilities within the store.
“The SPAR Beijing compact hypermarket format is a great example of an innovative development, combining the best of international and local retail design,” said Wasmuht Today, SPAR operates both hypermarkets and supermarkets in China, and operates a total of 100 stores and 440,000 sqm selling space in the country, with a further 20 stores to open before the end of this year.
Following an initial strategy of concentration of opening large SPAR Hypermarkets in key regional hubs, SPAR has further developed with the opening of 3 state of the art distribution centres to date. With an increasingly strengthened supply chain in place SPAR has expanded its multi-format strategy to open both SPAR hypermarkets and SPAR supermarkets throughout China.
“The SPAR Voluntary chain system is ideal for China, as it allows independently owned Chinese regional retailers to choose to work together in the SPAR system by linking their resources in China and to that of an international SPAR group of 12,500 SPAR stores in 34 countries worldwide. In this way all benefit from combined scale in buying and development, and sharing knowledge and skills to ultimately improve the efficiency and competiveness of their business. As we approach the end of this decade with the successful launch of 100th SPAR store in China, and the 1st SPAR store in Beijing we look to the future with great confidence concluded Tobias Wasmuht.