2016 Rio de Janeiro Olympic Torch Relay Arrived in Shandong
On July 20, the 2016 Rio de Janeiro Olympic torch arrived in Weihai, SPAR Shandong partner JJY Group Advertisement Manager Yao Zhenbin officially received the torch, making the start of a 15-day torch relay journey in Shandong province, China.
The 2016 Rio de Janeiro Olympic Games, the 31st Summer Olympics, will be held in Rio de Janeiro, Brazil from August 5 to August 21. Coco Cola as the global partner of Olympic Games and Olympic Torch Relay programme, has 87 years involvement with Olympic, the longest sponsorship history with Olympic Games in a line worldwide, and the longest Olympic Torch Relay programme sponsor since the Barcelona 1992 Olympic Games.
SPAR Shandong partner JJY Group, as a strategic partner of Coca Cola Co., has been cooperated with Coca Cola for more than 20 years, providing Coca Cola with more opportunities for intensive connection with consumers by its over 600 self-operated outlets in 40 cities and prefectural regions, and offering real value, high quality Coca Cola products for local consumers through its strong supply chains. SPAR Shandong partner’s stores are chosen to receive and display the Olympic torch and participate in the torch relay journey in Shandong just befitting the amicable relationship with Coca Cola. SPAR Shandong is endeavoring to help people witness the excitement of Olympic Torch Relay and feel the Olympic spirits.
SPAR Shandong organized a campaign called “Meet with Rio de Janeiro Olympic torch” first at SPAR stores in Jinan, and then at Zibo, Laiwu, Linyi, Qingdao and Yantai within Shandong province commencing on July 22, in order to allow local consumers to access to Olympic torch, experience the excitement and warmth of Olympic Games, feel the Olympic spirits - faster, higher and stronger, and build the excitement across the globe before the biggest celebration of international sport.