A New Retail Partnership for Indonesia

Published on: 2014-09-10
SPAR International and Ramayana Announce New Retail Partnership for Indonesia
Amsterdam and Jakarta, 10 September 2014: SPAR International (“SPAR”) and PT. Ramayana Lestari Sentosa Tbk (“Ramayana”) today announced a new partnership agreement which will see over 30 new SPAR supermarkets opened across Indonesia within the next three years.

SPAR International is the world’s largest food voluntary retail chain with over 12,000 stores worldwide, and global retail sales of €32.2 billion in 2013. The partnership with Ramayana represents a further development in the growth of SPAR in Asia.

Ramayana is a leading, publicly-quoted Indonesia retail group with 118 stores throughout Indonesia trading under the Ramayana, Robinson and Cahaya retail brandnames. Ramayana has ambitious plans to grow its food retail business and the new agreement with SPAR International will see Ramayana rebrand its existing stores to SPAR, in addition to the development of new store sites nationwide. The first SPAR store in Indonesia will be operational before the end of 2014.

The decision to partner with Ramayana in Indonesia marks a further significant expansion of SPAR in Asia following the recent successful re-establishment of its presence in India and the continued strong growth of its existing operations in China where SPAR International now has over 250 large format stores with retail sales in excess of €1.6 billion.

SPAR International is well advanced in its plans to further expand its presence in Asia, following its success to date.

Announcing the new partnership, Tobias Wasmuht, International Retail Director, SPAR International said “Our new partnership with Ramayana in Indonesia is consistent with SPAR International’s strategic focus on partnering with leading local and regional chains in growth markets in Asia. Together we unite the best of SPAR's global retail expertise and Ramayana's extensive and longstanding understanding of the Indonesian customer. 

Ramayana has a proven record of success and a strong entrepreneurial culture and represent a great strategic partner for SPAR International. We look forward to working in close partnership with the company to accelerate the growth of their food retail business through our unique multi-format strategy and our ongoing focus on freshness, choice, value and service.”

Mr Agus Makmur, Preaident, Ramayana, said “We are delighted to be partnering with SPAR International in the future development of our food retail business in Indonesia. The SPAR brand has proven its success around the world and we believe it will be very well received by consumers throughout Indonesia. Our ambition is that all our stores operate to the best international standards in terms of food quality and service and our new partnership with SPAR International will ensure that we achieve this, while delivering a great shopping experience to our customers.”

About SPAR International
SPAR International is the world’s largest food store retailer with over 12,000 stores worldwide and global retail sales of €32.2 billion in 2013. 

The SPAR concept is based on the SPAR brand values of freshness, choice, value and service. The fresh department is at the core of the SPAR concept with the stores offering a wide range and selection of quality fresh products. SPAR also provides an extensive choice of FMCG products and core non-food ranges. Value is underpinned through the wide range of low priced quality SPAR private label products. SPAR prides itself on its personal friendly customer service.

About PT. Ramayana Lestari Sentosa Tbk 
Ramayana is a leading, publicly-quoted Indonesia retail group with 118 stores throughout Indonesia trading under the Ramayana, Robinson and Cahaya retail brandnames. The Company’s chain of department stores sell a wide range of products including food, clothes, accessories, bags, shoes, cosmetics and other daily needs. Its stores are located in Jakarta, West Java, East Java, Central Java, Sumatera, Bali, Kalimantan,
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