SPAR Beijing Huaguan launched the Get Free TCC Knives campaign on 7th September. During the period of September 7, 2012 to February 7, 2013, customers are encouraged to collect stamps at each time of shopping, that is to say, basket valued 50 RMB for 1 stamp, basket valued 100 RMB for 2 stamps, and so forth. With those collected stamps, customer can change knives in store within this period.
To motivate all staff in store to join in and execute the TCC campaign, “SPAR staff collects stamps to get free TCC knives” activity goes alive at the same period supported by marketing department. TOP 10 staff that comes to change their stamps for knives will win a gift, and also be awarded as “Quick”.
SPAR has issued more than 58000 stamps, sent out over 850 exclusive TCC German knives, and also presented TOP 10 “Quick” by September 24. It was greatly welcomed by both customers and the whole staff in store.