Jingxin Green Backpack Initiative

Published on: 2014-10-14
SPAR Guangdong Unilever“ Jingxin Green Backpack Initiative”
An interesting painting activity is kicked off at SPAR Guangdong Shishan Store, Foshan on August 31, the famous Taiwanese celebrity Miss Yi Nengjing presented at site and distributed “Hazeline Jingxin Green Backpack” to children Foshan, spending an exciting and interactive painting time together with children.

"Hazeline Jingxin Green Backpack Initiative” is hosted by Jingxin Book Fund and China Poverty Alleviation Foundation, jointly supported by Unilever Hazeline Brand and SPAR Guangdong, aiming to giving books for poor students at poverty regions and improving kid’s reading conditions and enriching their spirit by the way of social donations of Jingxin Green Backpack. This program consists two parts, first is donation ceremony at store and second is public class at school.

Jingxin Green Backpack Initiative, such an action in the interest of the public good, produces a positive significance and influence for social welfare. As the rapid development of China's new urbanization construction, the gap between the poor and rich is growing in China, SPAR Guangdong as an company adhere to corporate social responsibility has participated many pubic good activities to support children in need. It is learned that SPAR Guangdong shall continue to distribute the second half year semester scholarship for “New Immigrant’s Children”, organize activities to care children’s health, promote hygiene and hand wash concept at each new immigrant children service center, and present hands wash lotion as gifts for children. 
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