SPAR Guangdong Kicks off CNY Themed Marketing Campaign
As Chinese New Year is fast approaching, retailers and merchants are ready with special products and Chinese-themed displays. SPAR Guangdong especially launches “Spend 100 get 50” special offer program. SPAR Guangdong Yinfeng Store Manager disclosed, although 2018 Chinese New Year comes 18 days later than the previous year, they decide to kick off the Chinese-themed special marketing campaign 3 days earlier. “We started our large Chinese New Year themed merchandising on 10 January so we can seize the market as early as possible.” This promotion program will last up to the Chinese New Year holidays, as planned ahead, different sales promotion might focus on different product categories.