Appleby Westward, the regional distribution company for SPAR stores in the south west, has added two new products to its branded SPAR West Country range which was launched in the spring.The company has introduced West Country Clotted Cream and an exclusive West Country Ale, Westward Gold, to its expanding range of locally sourced regional products.
Milk, eggs, meat, saffron cakes and buns, along with locally produced fruit and vegetables are already being marketed under the SPAR West Country banner. Appleby Westward has identified 20 additional categories in which to expand the regional brand, and is currently working on developing these.
The new West Country clotted cream is being supplied to Appleby Westward by Trewithen Dairy in Lostwithiel, and will be available in 114g tubs, retailing at £1 per pot.
Westward Gold ale is being produced by St. Austell Brewery and will be available in 500ml bottles, retailing at £1.79. It is a full bodied pale ale, with a hint of a citrus aroma.
Donna Forward, Head of Fresh & Frozen Trading at Appleby Westward, said: "Both these products are great additions to the range and demonstrate our commitment and ability to source locally produced items of a very high quality".
SPAR's West Country regional products are grouped under a distinctive, eye-catching branded logo.
Nigel Taylor, Appleby Westward's Trading Director, said: "The development of SPAR West Country as a brand reinforces our commitment to using local suppliers to provide customers with the best products that our region has to offer. Our region is famed for the quality of its local produce and SPAR customers hold local products in high regard. We are in a unique position to be able to develop a strong local brand that other multiple and symbol groups will find hard to replicate, and in doing so we are supporting the local economy, helping to protect the environment and providing quality products that customers will know and can trust."
He added: "We have the strength of a nationally recognised brand coupled with regional buying and knowledge. SPAR West Country gives our regional products their own identity that is unique to us."