SPAR Austria Launches Organise Vegetable Seeds

Published on: 2011-04-12
SPAR Austria Launches Organise Vegetable Seeds
SPARNatur*pur opens the gardening season with 40 new organic products. The product range of 24 organic seeds, comprises classical vegetable plants such as carrots, onions, leek and radish. The organic herbs vary from chive and parsley to basil which is from the Italian kitchen. In combination with organic salads such as lettuce 'Maikönig', rocket or Swiss chard, the herbs herald a culinary springtime. In addition to seeds, SPAR is offering organic soil, based on peat, which has been awarded the Austrian ecolabel. In mid-April, nine additional organic vegetable plants will follow – varying from cherry tomatoes to zucchini – presented in an ecological and 100% bio-degradable pot made of cornstarch. At the end of May, the organic snack vegetables, which are vegetable plants bearing fruit, will complement the range. The organic brand SPAR Natur*pur already consists of about 600 products. In 2010 a sales increase of 13% was achieved. "With our organic garden range, we are offering our customers the opportunity to go for organically grown seed and to develop joy in self gardening – no matter where they live, in urban areas or on the country” explains SPAR President Dr. Gerhard Drexel. The expansion of the SPAR Natur*pur organic range to the garden segment is a logical further development of the range according to Dr. Drexel, “Our responsibility does not end when the food is served, on the contrary, it starts with soil and seed. Sustainability and healthy nutrition are important to our customers and therefore we want to support them with premium organic products when working in the garden.”
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