SPAR Beijing Wins Marketing Innovation Award in 2014 Beijing Business Brand Conference
The program of “2014 Beijing Business Brand Conference and the Announcement of the 9th Beijing Top 10 Business Brands” was kicked off on February 23, 2014 in Beijing, with over 300 officers and leaders from government, committees, industry, academy and media sectors presented on the day. “Hua Guan Business” of SPAR Beijing was listed as one of the Top 10 Business Brands in Beijing, and SPAR Beijing won the award of marketing innovation!
This program, as an annual event and a large scaled public spirited competition, has finally completed after over 3 month’s assessment and selection. Deputy General Manager of SPAR Beijing Yin Xihua one behalf of the company received the award on the stage.
As the press comments, the innovative program of SPAR Beijing Consecutive 40 Hours Opening achieved over RMB 100 million daily in sales, which drives the potential consumption power of the consumers and intensified the inseparable relationship between customers and SPAR Beijing. Second, SPAR Beijing rolled out the program of “Best Customer Promotion” in the whole year of 2013, which invested over RMB 20 million valued premium kitchenware as free gifts for customers to support this program. Worth to mention, the excellent special kitchenware is supplied by an exclusive supplier, which is not available from any other sales channels. Third, SPAR Beijing initiated Food Solutions in supermarket and set up a self-owned restaurant brand catering the meal requirement of the customers. The food solutions and restaurant are well recognized and very popular in local business district, while facilitate to increase the profit of the company.