The ECR China Conference is the annual event with the development of 12 years, which has been one of the most successful events for FMCG industry in China. Each year, it focuses on the most popular topic, and in this year, the theme is “Increasing Consumer Value by Supply Chain Cooperation”. More than 400 representatives from around 100 companies and dozens of Medias joined it. Meanwhile, with the supporting of three ECR China Working Committees, the three parallel sessions (focus on the “Supply Chain Collaboration”, "Consumer Research and Technology Innovation” and “Information Exchange and Synchronization”) which were held in the morning of 7th, also got great success. SPAR CHINA plays an active role in activities organized by ECR to improve the logistics & supply chain in retail industry in China. As the co-leader of OCC (Outer Case Code) project, SPAR CHINA has been engaged in pushing GS1 OCC standards in SPAR partners and sharing international experience in GS1 standards, which strongly supports ECR China to promote OCC standards in the retail industry in China.