SPAR Dinghao Plaza store opening in Jinan, Shandong

Published on: 2020-12-04
On December 4th Friday, SPAR Dinghao Plaza store in Jinan, Shandong is celebrating its grand opening today.

Housed at the ground floor of shopping plaza Dinghao, this new SPAR location covers a total area of 16,000㎡with a 2,000-space parking facility below, being the largest SPAR new generation hypermarket in city of Jinan. Focused on creating a lifestyle of innovation, it features with selected quality products home and abroad in a modern shopping environment, giving shoppers digital and physical integrated experience.

Serving over 1.5 million customers within a radius of 5km, the store offers a complete selection of over 20,000 products, including daily supplies, personal care, house cleaning, textile and beddings, snacks, fresh produce, meat, fish and dairy products. The pleasant lighting system, market-like price communication boards, digital shelf tags and clear layout contribute to a comfortable yet convenient shopping environment. 

Fresh, unsurprisingly, is one of the distinguished strengths of SPAR Shandong thanks to its direct sourcing programs, independent central kitchen and production center. 80% of fresh produce available at store are directly from growers and producers. These programs ensure not only the extensive options of freshest produce, but also save costs in the whole supply chain. For food safety and quality, SPAR Shandong has established a high standard lab for agricultural products testing. All fresh produce will be tested and met the requirements specified in the applicable standards before merchandising at store.

Being a good neighbor serving local community, SPAR Dinghao store distinguishes itself by offering extensive options of ready-to-eat hot meals, pastries and food to go to ensure customers have fresh, quality products at the right price for every meal. 

In store, shoppers will also find the freshest and finest seafood at an innovative Seafood Court. Shoppers can buy fresh food and have it cooked by chefs on site, and eat it at the court. Situated along the east coastal region of China, SPAR Shandong boasts more than impressive marine aquaculture and fishery, but also a robust cold supply chain and retail knowledge. A number of steps have been taken to ensure seafood quality and safety, including sustainable fishing practices, temperature-controlled supply chain, real-time transportation visibility and monitoring solutions, as well as practices of instore quality inspection. 

At this new hypermarket, there is a built-in wine cellar with a variety of local, regional and international wines, which is a good example of Taste the World. Benefited from SPAR worldwide network, the partner has established relationship with suppliers throughout the Europe, Americas, Oceania and Southeast Asia on the purpose of offering the best wines to customers. 

Worth to mention, SPAR shoppers can shop online and get fresh groceries delivered through the store’s small mobile program “JJY Fresh”. To facilitate digital ordering service, the store builds a suspension shelving and distributing system, which enables each order to be picked up and packed in 5 minutes, and delivered home in 30 minutes after it has been placed if the customer lives within a 3km radius of the store. Furthermore, it conveniently supports all prominent ways of payment at the cash registers: cash, cards, Wechat Pay, Alipay, Facial Recognition payment, and more. 

SPAR Shandong remains innovative and continues to try new marketing technologies. Livestream shopping video is captured in real-time and broadcasted to shoppers at physical store, getting customers online and offline engaged with store promotions. It is a new strategy to increase customer loyalty and thus boost sales.

SPAR Dinghao Plaza store, as a local trendsetter in modern grocery retailing, is committed to providing customers with quality lifestyle and shopping experience.

SPAR Dinghao Plaza store in Jinan

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