SPAR Express in Beijing Grand Open: the First 7/24 CVS in the Region
SPAR Express, the first and only 24-hour convenience store in Fangshan district, is officially launched on July 25 2016. This new store, located at the top-end compound Greenland Binfen, No.1 Qihang International Star Street, Changyang Road, Fangshan, Beijing, covers a sales area of 160 square meters, introduces in approximately 2000 SKUs, among which, 30% of SKUs are imported products and 600 SKUs are non-food for the daily needs of local citizens.
SPAR Express introduces in LavAzza Coffee Bar in store, the leading Italian coffee brand since 1895, every wonderful cup of coffee are made through professional selecting, roasting, blending and grinding procedures. The beverage, a combination of lavazza espresso coffee, ice cubes and creamy ice cream, owes its name as Ice-cream Float Coffee, which is only sold at the price of RMB 14. In addition, SPAR Express also offers a wide range of fresh products, including hand-made Chinese steamed bread, wines and beverages, snacks, food to go, bread and dairy, fruits, and non food. It provides shoppers with individual service, Wechat payment, free WIFI, seating area where customers can sit down to enjoy some refreshments, power charging cabinets for mobile devices, microwave oven for food heating.
Shoppers are very excited for the new SPAR Express, an overwhelming number of people flocking to get into this store. It also gets extensive media exposure in China on the first day.
The opening of SPAR Express at Greenland Compound is a pioneering move and filled the gap of chained 24-hour convenience stores at Fangshan, Beijing, driving the progress of local lifestyle service.