On September 23, Amsterdam, SPAR Guangdong enters into Memorandum of Understanding with Dongguan local “business carrier ship” MyHills to build the new generation of Flagship SPAR together. This move reflects SPAR Guangdong, as local leading retailing group, made important progress on market expansion and business development.
Mr. Liang Zhonghua, SPAR Guangdong vice president and Mr. Deng Guojian, General Manager of MyHills totaling 5 delegates arrived at the headquarter of SPAR International, Amsterdam, accompanied by Mr. Tobias Wasmuht, SPAR China Managing Director and Mr. Yoep Man, SPAR China Commercial and Marketing Director. SPAR International team holds the greatest celebration to welcome guests from China, gives a good start of this cooperation project.
This journey helps SPAR Guangdong and MyHills enter into MOU successfully through insightful communications in addition to visit the top-end SPAR stores and distribution center.
The expected SPAR Flagship Store may cover an operation area over 10,000 square meters. Experts from SPAR International’s store design team shall be responsible for store planning by introducing in the modern retailing concepts and international best practices. It aims to build a smart supermarket with a modern e-commerce trade platform by taking advantages of social media, APPs and mobile technologies.
MyHill City, as part of the 1.05 million square meters sized Dongguan World Trade Center, is developed to be a comprehensive shopping center integrating shopping, food & beverage, entertainment, leisure, tourism, e-commerce, covers an area of 330,000 square meters.