"Enjoy Europe” themed festival was kicked off at SPAR stores in Guangdong on November 27th, offering local customers opportunities to feel the strong sense of European culture and purchase original European products at their local SPAR stores.
As increasing consumption power of Chinese consumers, oversea imported products becomes more and more popular in China. SPAR Guangdong starts to sell imported products very early and organized a successful European products recommendation festival since the year of 2013. This is the second year for this festival in Guangdong. It lasts from November 27 to Christmas days.
This festival especially focused on European imported products and SPAR Private label food, non-food, fresh and other Christmas supplies, including snacks, drinking mix, leisure food, condiments, skincare, wines, drinks, frozen, milk, pork, chocolate, Italian pasta and sauce, Swiss chocolate, Belgium caramel biscuit, French coffee, England tea, Spanish olive oil, German beer and Netherland pork and the like.
To help local consumers understand European food and gourmet culture better, SPAR stores demonstrated interesting brand stories for customers at sales floor and organized interesting chef show and cocktails show on site.
Sinodis Italian pasta chef show was also kicked off at SPAR Xinghecheng Store at 14:00 December 7th. The special invited chef demonstrated how to cook Italian pasta using the ingredients available at SPAR Store and introduced the best way to select right ingredients. The champion of Bacardi cocktails campaign at South China areas Mr. A Da joined SPAR stores during December 12 to 14 and shared his knowledge to mix a excellent cocktail and introduced the Bacardi rum available in SPAR store to customers.