SPAR Guangdong hypermarket, Huadu Shiling, opened on July 19th. The market share in Guangdong province for SPAR continues to grow, following the new store openings at Guangzhou, Huizhou, Zhongshan, Foshan and Dongguan.
In March of this year, SPAR Guangdong entered into an agreement with the operator of Guangzhou Huadu Shiling City Mall, enabling them to open a company owned SPAR hypermarket in this mall. The existing store has been rebranded as SPAR and an enthusiastic re-launch of the 8,000m2 store was held on July 19. The re-brand also involved re-designing the hypermarket layout based on SPAR Guangdong standard, and upgrading instore decorations.
On the opening day, many of the local residents formed a long queue at the front of the store waiting for the store opening. Crowds of people poured through the entrance once the store was opened at 9:30 am.
The hypermarket offers a greater number of SKUs and better service for customers after renovation. For example, the selling area for deli section, frozen and chilled section, fruit and vegetable section have been doubled in size. In addition, it offers more service and easier choice for customers. For example, there are varieties of local, regional and specialty products available in the bread section; fresh meat section; fresh served food section;
grocery section, and beverage section. Customers can enjoy free EMS Courier business, sports lottery sales, mobile phone battery charge service and energy bill payment solution.
SPAR Guangdong is growing rapidly with over 80 stores in Dongguan, Huizhou, Zhongshan, Foshan and other cities. Its footprint has enlarged into the Pearl River Delta, and enabled gradual expansion of the brand over the geographical area for which they operate the SPAR licence.
SPAR Guangdong Vice President, Mr. Liang Zhonghua, at the opening ceremony said, "The SPAR Guangdong team has been working on improving operations and customer service levels, convincing customer that the leading Chinese TOP 100 brand - SPAR Guangdong - offers the best quality, service and widest range of products."