With the coming Dongguan International Marathon 2017, SPAR Guangdong, as one of local leading retailer, organized a success warm-up program on 19th November at Huying Park, Dongguan, supported by Dongguan Outdoor Walking Association, Dongguan sun0769 website. A total of 1,000 walkers from local communities participate in this annual program.
Everyone is welcome. This 8km-walking program is suitable for citizens of all ages and no prior walking experience needed. This is not a “racing” game but allow all participants enjoy the walking experience and reduce stress in their life. People can walk in a more casual and moderate pace. All participants joined in this free walking program receive goodie bags with white T-shirt, drinks and lucky-draw coupons. What’s more, accident insurance purchased by the organizer for all its participants.
Walkers start from Huying Park, walk around Qifeng Park,Cuifeng Road, Yingbing Road, Donghui Road, and end at SPAR Xinghecheng Mall, with adequate supply of refreshments and drinks, guiders and qualified rescuers standby along the walking trails. All participants receive an exclusive gift at the finishing point only if they share the impressive nature and viewpoints in surrounding areas on social media Wechat, incentivizing digital “likes” and endorsements.
In addition, an impressive carnival “Innovative Market” is launched at SPAR Xinghecheng Mall, the finishing point of walking program, combined with variety of creative products and interactive activities for artificial intelligence, scientific DIY innovations, 3D painting pen, LEGO kids education, paper airplane flying, making a wonderful experience for families.
Another highlight of the program is “lucky to win big prize”, Mr.Yi, a participant from Town Houjie, won a RMB2000 shopping card, and many others won RMB 200 or RMB 100 shopping cards. Also people are very exciting to share their photos and viewpoints on social media and receive gifts from the organizer.
Head of communication SPAR Guangdong comments, this walking program, themed as “Walk for Happiness”, is organized to warm up the coming 16th Asian Marathon Championships Dongguan International Marathon 2017, “we call on all citizens to join walking program to live a happier and healthier lifestyle.”
SPAR Guangdong has always operated for community involvement by developing variety of fun fitness and wellness programs. In November 2016, SPAR Guangdong organized the first colorful running program to support its good courses “new immigrants family programme”; while in 2017, the walking program is launched to warm-up Dongguan International Marathon, leads to a fitness fervor throughout the city. “SPAR Guangdong shall continue to organize more sports and fitness programs in the future, influencing and leading more people to engage in public welfare undertakings and to enjoy their life. ” said the head of communications, SPAR Guangdong.