SPAR Guangdong Opens a New Store

Published on: 2014-10-14
SPAR Guangdong Opens a New Store at Songshan Lake
The 88th branch store of SPAR Guangdong called as Songhukeyuan Store grand opened on August 30th at Songshan Lake, which is another expansion move for SPAR Guangdong.

In the context of the depressed retailing market and many retailers are closing their stores, SPAR Guangdong is bucking the trend and is expanding vigorously, another amazing news is flying that SPAR Songhukeyuan Store is grand opened on August 30 followed the opening of SPAR Hudushiling Store a month earlier on July 29th, which is the second SPAR Store at Songshan Lake region and also the 88th store of SPAR Guangdong. 

SPAR China management speaker said that, SPAR Guangdong business is currently stepping into a sound development track, systematic and leading supply chain management, standard and strong implementation system and operation team members, as well as the best customer service are the strong advantages for SPAR Guangdong acting as the leading retailer in retailing sector, especially dominating the local market.

The new developed SPAR store is supported with new layout and best customer shopping experience. The project is another elaborately developed comprehensive full-service store located at the Keyuan Compound of New Technology Development Zone, Songshan Lake, Liaobu Town, Dongguan, the total operation area is approximately 2,000 square meters. The store development team considered a lot on the site selection, the population at the new technology development zone is growing fast and the infrastructure and facility at the compound are well equipped, easy shopping becomes the most urgent need for local residents, while, that is what our SPAR store can fulfill their requirements. 

Individual in-store layout, practicable and scientific merchandising concept are well followed in this new store. The store designing team put customer shopping experience at first from external brand signage to in-store shopping guidance, from the departments designing to brilliant lighting, from comfortable walking route to exciting themed merchandising. Especially, the store especially developed an international food bay to fulfill white-collar workers and middle class shoppers' requirements, offering diversified oversea food and snack worldwide.

In addition, the store plan an amazing and surprising opening promotion activity during the opening days, over 200 ranges are offered at the price of 50% off and buy one get one free, which attracting thousands of shoppers’ visiting and rush buying.

It is the right market orientation and position of SPAR Guangdong that support it to grow strongly and rapidly under the depressed retailing market environment. Today, SPAR Guangdong has already owns over 80 stores in lots of cities including Dongguan, Guangzhou, Huizhou, Zhongshan, Foshan and other regions in Guangdong province. The store network has already covered the full Pearl River Delta and formed up an strong strategic ambitious of "Base at Pearl River Delta, Radiate the pan China, and finally Conquer nationwide market”. It is projected that the store number of SPAR Guangdong is growing to be 285 by the year of 2016. At present, SPAR Guangdong is seeking more investment opportunities to develop more new stores in the future.

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