In 2001, Sanmao Shidai Shopping Square is launched, the first private large-scale full service hypermarket in Kaifeng, Heinan. It was a milestone for SPAR Sanmao Group. The building is designed in the shape of Chinese character “family”, covering a total sales area of 12,000 square meters, which is enough to hold more than 10,000 people for shopping.
On September 9th 2015, fourteen years later, SPAR Sanmao Shidai Shopping is re-launched after renovation for a luck and prosperous future. SPAR Sanmao management team thinks highly of this re-launching, general manager Wu Junlong, deputy general manager Gao Jun, director of buying department Min Peng and their team attend this opening ceremony on the day.
SPAR Shidai Store is renovated strictly in the guidance of SPAR International standard. To maximize the potential of sensory appeal within the store, the sight and smell of the fresh products and the sound of the ambience are the unique features of SPAR. SPAR focuses on freshness and value. All of fruits and farm produce in store are directly supplied from farmland and orchard, quality and food safety are guaranteed; seafood and fish are aired directly from origin place for freshness; more ranges of bakery, deli, ready to eat food are added; more free samples of beverages, noodles, meatballs and deli food are available to fulfill shopper’s demands and changing shopping behaviors. The company has standard safety supervision policy to ensure the safety of each piece of food available at SPAR store.
Good merchandising, open shelving system, comfortable lighting, sound space layout and efficient shelf utilization give customer better shopping experience. Tobias Wasmuht, SPAR China Managing Director and SPAR International Retail and Marketing, visited SPAR Shidai Store not long before and suggested SPAR Henan team to reduce the store’s operation size and add more customer experience oriented services. “It is a miracle all of those transformation have just completed within several weeks”, said the store manager Zhang Qi. As a well-known store, children play yard, food square, and more experience project are expected to be launched successively, bringing local residents with a good destination for leisure, entertainment, food and shopping.