SPAR Introduces Healthy Snacks to Schools

Published on: 2012-01-31
SPAR Introduces Healthy Snacks to Schools
Nutrition experts repeatedly point that schools offer unhealthy products to their students. In cooperation with SPAR retailer Thomas Pasemann, SPAR initiated a project for healthier snacks at schools titled: 'Healthy vending machines' ensuring that students have access to healthy snacks even when the school cafeteria is closed.

Thomas Pasemann, one of the largest operators of school cafeterias in Styria, introduced in addition to the traditional buffets also healthy vending machines in 13 schools in Graz. The machines are filled with around 45 healthy products: organic rice cakes, organic cereal bars, organic apple juice mixed with soda, organic pumpkin seeds, organic nuts and raisins from the SPAR Natur*pur brand as well as apple and carrot chips, pineapple and fruit cups from the SPAR Vital range.

In selecting the products, SPAR was supported by the scientific Medical Council.

In this way, students have access to healthy food from SPAR all day and the products are sold at a price that is one third cheaper than comparable products available on school buffets.

"Healthy snacks matter a great deal to me. In SPAR I have found an excellent partner", says pioneer Pasemann.  

The first vending machines with healthy snacks which were introduced received very positive reactions from students.

SPAR Vital is the healthy private label brand from SPAR.  Products from the SPAR Vital range are developed in close cooperation with nutrition experts Dr. Raimund Weitgasser and dietician Maria Anna Benedikt from the University Hospital of the Paracelsus Private Medical University. The products feature special nutritional values, medically tested recipes and a consumer friendly, innovative packaging and labelling concept. SPAR Vital is the product line for health conscious consumers.

Currently there are more than 130 SPAR Vital products available exclusively at SPAR, SPAR Gourmet, EUROSPAR and INTERSPAR stores.

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