SPAR Sichuan Xichong Store Re-launched after Massive Renovation
SPAR Sichuan Xichong store grand opened on December 19th after its refurbishment. This is another SPAR neighborhood store renovated from an existing Dehui branded supermarket in the light of SPAR International retail concept and great store standards.
SPAR Xichong Store, branded as SPAR Linni Supermarket, is located at Xichong Shopping Square, Jincheng Ave., Jincheng Town, Xichong County, Nanchong City with a very convenient and easy transportation routes surrounding the store. This is densely populated area with a sightseeing spot Huafeng Mountain opposite of the store entrance. The customers are mostly from middle-income families surrounding the area. The entire store layout and interior communication and merchandising plan are supported and designed by SPAR team, introducing in a very comfortable and pleasant shopping experience for shoppers in the region. This new supermarket has an area of 7000 sqm, offering over 10,000 ranges in varies sections like health & beauty, fresh, general merchandise and clothes in the store, definitely an one-stop shopping destination for consumers.
During the first 3 days of store opening December 19th to 21st, about 10 great suppliers organized diversified promotion activities at a 300 sqm site outside of the store which attracted a large number of customers and created very exciting atmosphere on those big days. In addition, the outdoor red arch, blessing banners, colorful balloons, unique vehicle signage, LED TV advertisements, posts and flyers at residential area are implemented during the opening days, which contribute a lot for the success of this store opening. On the first opening day December 19th, the sales reaches RMB 921,500 yuan, basket price is RMB 83 yuan, customer counts 11350. Shoppers commented that the products quality, price and service in SPAR Linni Supermarket are much better than other supermarkets in the region.
This new launched SPAR Linni Supermarket in Xichong is a great reflection of SPAR Sichuan mission “to make a happier life for SPAR personnel and make a better life for SPAR customers” in addition to provide local customers with more valued and easy shopping experience, which is also a great initiative to promote local economy development and improve local residents’ shopping environment.