SPAR SD Key Supplier Meeting 2016

Published on: 2016-11-28
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SPAR Shandong Key Supplier Meeting 2016 Kick off November
SPAR Shandong Key Supplier Meeting 2016 is grand open on November 16. Over 600 delegates of key suppliers participate in this event to discuss opportunities and development strategy in the context of China’s emerging marketplace.

With the theme of “Move Forward Together”, this meeting is designed to discuss how retailers and suppliers work together to understand and embrace the changing market demands, innovate marketing mode, bring our customer better shopping experience, and finally achieve a tripartite win-win situation among retailer, supplier and customer.

SPAR Shandong Chairman Mr. Wang Peihuan delivered a welcome speech, reviewed SPAR Shandong’s performance in 2016 and briefed the development strategy toward 2017. SPAR Shandong, Supermarket BU, COO Mr. Gunawan Efendi elaborated the essential supermarket plan toward 2017 at the meeting.

Head of Shanghai Chain Store Research Institution, national retailing expert Mr. Guo Guojian delivered a wonderful speech on the current situation and future trends of domestic retailing.

With the topic of “Focus on supply-side reform, precisely invest on FMCG sector”, a group of delegates from leading brands, including Coca-Cola, Nice Group, Yihaikerry Group, Shuanghui Group, Chunxue Holding, talked about how to upgrade fast moving consumption goods and make precise marketing in the context of supply-side constructive reform. BrandLoyalty Asia-Pacific Operation Director Milap Gohel shared its thoughts on what your customers really want and how to serve our loyalty customers better based on consumption database. 


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