The 14th SPAR store in Laizhou, Shandong, opened on July 2nd 2014.
The store is located at the strong ranching town Yidao Town, which is the source of the largest river - Wang River - in Laizhou. This town is the pollution free ginger production base in Shandong, and also the unique 'professional ginger production base'. Many governmental departments and municipal administration agencies are situated all around the store. Furthermore, traffic conditions are conveniently light in this area, population is dense and many other commercial activities take place around this location.
The store's operating area is about 700m2 with a very clear space layout instore. The product offer is vast however, with over ten thousand SKUs including food, daily supplies, fresh, non-food, amongst others, which fulfill local residents' shopping requirements.
The store featured a 'Wow discount', buy one get one free gifts, and other successful value promotion campaigns on the opening day, appealing to a great number of consumers from the area.