SPAR Shandong expands toward western regions

Published on: 2020-10-22
SPAR Shandong Jiajiayue Group organized a success trade show and food tasting event in Jinan on October 10, bringing together over 100 members and representatives of the brands, suppliers and governmental organizations to discuss their latest products and services. This is a trade and investment event targeting at its business expansion in western regions. 

Mr. Ding Mingbo, Deputy General Manager of SPAR Shandong, introduced the group’s business strategy and roadmap in western regions. McDonald’s, Wallace, Bantianyao and more suppliers together signed a strategic alliance agreement with Jiajiayue Group on the day.

Since the beginning of the year, SPAR Shandong Jiajiayue Group has put a lot of efforts in pandemic protection and control by ensuring vital grocery supply and services in local communities. At the same time, the partner has never stopped its pace of brand expansion and supply chain construction. 

The partner announced that it achieved 27% revenue growth in the first half of 2020, which boosted by its ongoing innovations in store formats and fresh food concepts. Delegates praised the taste and quality of the food served at the food tasting event.

At the trade show, SPAR Shandong demonstrated not only the strengths of its grocery supply chain, but also its resilience bucked the trend throughout the pandemic. More importantly, the group’s regional development strategy has boosted confidence of its investors, and laid a solid foundation for its further growth in western regions.
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