SPAR Shandong Opens a New Store

Published on: 2018-08-07
SPAR Shandong Opens a New Store in Daminghu, Jinan
On August 3 Friday, SPAR Shandong opened a new store in Jinan, expanding SPAR network to the capital city of East China’s Shandong province. The store, located at the best area of Daminghu tourism region, welcomed by crowded local residents and tourists on the opening day.

With a sales area of 2,000㎡, the store has an extensive range of over 7,000 products, of which 50% are imported from around the world. The key department is a seafood section, which includes a large selection of European king crabs and breaded crabs, Boston lobsters, and local fresh seafood, to name just a few. The fresh products are transported directly from origin to the store through strong chilled supply chain, ensuring the freshness of the products.

With the changing consumption behavior in younger generation, the store benefits from SPAR Shandong’s fresh processing center and central kitchen, increases the proportion of packaged vegetables, processed fresh produce, and ready to cook meals at store, which are perfect for time-hungry young people, a good reflection of "small families, large kitchens" idea.

As a chain supermarket with traceable supply chain in Shandong, all fresh products available at store are attached to the electronic labels and traceability codes, making a seamless connection between inventory management and product information traceability system through ERP, RFID and other technologies. By scanning the QR code with mobile phone, customer can quickly have access to the information of the product, such as origin, production, purchase, specification, and inspection & quarantine results of the fresh food.

SPAR Daminghu store is developed with new layout design and lighting system, creating a more comfortable store experience for consumers. The store also makes use of innovative technologies including self-checkout system, mobile payment devices, and face recognition technology to create a faster and modern shopping experience for customers.

SPAR Shandong will take the SPAR Daminghu store as the benchmark to accelerate the brand expansion in Jinan area, and provide fresh, healthy and convenient services for local consumers.
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