SPAR Shanxi Double 11 Actions

Published on: 2015-01-05
SPAR Shanxi Double 11 Actions
Online shopping carnival was overwhelmed at the beginning of November. SPAR Shanxi retail stores also kicked off its offline double 11 big sales events at local market.

"Double 11 is a popular festival for online shoppers, but as local retailer, we have to join in this campaign as well. We have considerable preparations for storage of goods, well-trained staff and security plan after one month careful planning.” SPAR Shanxi marketing general manager Shen Fang introduced. According to information, SPAR Shanxi implemented an innovative marketing strategy at first time with the purpose to connect both new emerging online retail stores and traditional offline retail stores. Seeing is believing, low price and discounts are great elements to catch the eyes of shoppers at offline stores. Meanwhile, all promotions and big sales at offline stores run together with SPAR Shanxi branded online stores, catering for diversified shopping requirements.

The sales increased 9.87% year on year at over 80 SPAR Shanxi stores. Among which, the sales of liquor, wine and drinks increased 20%, ambient meat, bread and cakes increased over 15%, laundry, underwear, towels increased 11%. In the meantime, online sales increased 12.51% month on month, online orders increased 8.5% month on month.

Retail shifting is an inevitable trend to fulfill modern shoppers’ new consumption attitude face the impact of internet.
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