SPAR's Hugely Successful Wine Festival Returns

Published on: 2012-02-03
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SPAR's Hugely Successful Wine Festival Returns for 2012
The in-store promotional campaign will build on the fantastic success of last year's promotion, which saw total SPAR brand wine sales increase by 18.5%, with promotional sales up 38% and the total core range sales grow by 11%.

During the promotional period, there will be 25% off selected wines of the world from SPAR's core wine range, running across 76 lines in total, including 18 SPAR Brand lines as well as 10 exclusive lines.

SPAR's Wine Trading Manager, Charlie Craven said: "The objectives for our third Wine Festival, are to increase sales by 15% on last year and increase awareness of our extensive wine range amongst new and existing customers.

"This year is particularly exciting, as we are launching some new lines of which we are particularly proud.  We want to improve the quality perception and depth of our wine range and send out a strong, simple price message.

"The Wine Festival is a great opportunity to establish SPAR's reputation as a retailer that sells excellent quality wines at good value," said Craven.

Some of the fantastic wines on offer during the promotion include:

SPAR Gavi (Promotional price £5.99, RRP £6.99): Gavi is a fresh and lightly aromatic style of white wine from the northern Italian region of Piedmont. The SPAR Gavi is packed full of citrus fruit with fresh acidity, making it a great partner to fish and sea food.

La Catedral Rioja Rosado (Promotional price £4.99, RRP £6.69): A delicate, dry rosé from Rioja with strawberry and raspberry fruit flavours. This is finished off with some mouth watering acidity and a creamy finish. The perfect aperitif!

South African Reserve Chenin Blanc (Promotional price £ 4.65, RRP £ 6.19): Fresh and crisp with hints of pineapple and tropical fruits, this is a great everyday drink. From grapes sourced from selected vineyards in the Western Cape, this wine is brilliant with salads as the days warm up.

SPAR's Marquis Belrive Champagne (Promotional price £17.49, RRP £24.99): This fresh, elegant Champagne, with notes of pears, apples and citrus fruits is the perfect way to celebrate spring. Ideal for celebrations or just to enjoy with family and friends.

Others on offer include SPAR Frascati, SPAR Valpolicella, SPAR Australian Reserve Chardonnay, SPAR Australian Reserve Shiraz, and SPAR South African Reserve Shiraz all on offer at £4.65.

The launch of the Wine Festival 2012 will be supported by POS and PR support worth around £100,000. There will be a new design for the POS material this year. Tastings will be set up with magazines and wine writers, and regional press competitions will be published.

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