The fourteenth tournament of 2015 Sudirman Cup, one of the most prestigious titles in the badminton sport, kicked off on May 10th to 17th in Dongguan, Guangdong, China, some 400 world-class players from 36 states and regions in the world participated in this championship, and saw a television audience of 200 million in China.
People enjoyed an excellent joyful and exciting time during the 2015 Sudirman Cup days in Dongguan, China. As the sponsor of 2015 Sudirman Cup, SPAR Guangdong built up a 170m2 SPAR Store in front of the main venue and provided all viewers, spectators and participants with quality food and basic needs, which is a great exposure for the SPAR Brand.
SPAR Guangdong also organized various events and activities for their customers, and invited the city sanitation workers watching the competitions at the venue of Sudirman Cup, maximum exposure of the brand and build global awareness of the SPAR Brand.
SPAR Guandong invited city sanitation worker watching the competitions to thank them for their
contributions on city environment.
Sports sponsorship is part of SPAR’s commitment to encourage active, healthy lifestyles. Internationally, SPAR has been the principle sponsor of European Athletics since 1996. SPAR China and its partner SPAR Guangdong are proud to be involved with 2015 Sudirman Cup.